Have you noticed? Food waste has been a trendy topic recently.
Let’s start with numbers, since this is what speaks to many of us:
⅓ of all food produced globally is wasted every year
40% of all food produced in the US is not eaten
100 million tonnes of food is thrown away every year in Europe
Rotting food contributes up to 10% of GHG or roughly the total fossil-fuel emissions of Spain (yes, making connections also help us see the whole picture).
The topic gained increased attention earlier last year with the release of what was an astonishing figure (another one) for many: Denmark has reduced its food waste by 25% over the past 5 years, through a number of initiatives that have quickly multiplied and found a broad support base. First, the country’s major discount supermarket chain took the lead by measures as simple as reducing the size of its own brand bread which was bigger than people’s appetite. Then other food retailers such as Lidl picked up on this and stopped offering discounts targeted at encouraging people to buy more than needed.
This highlight solution 1: Buy what you eat. Even if that “3 for the price of 2” is very tempting.
This next series of articles will explore various concepts related to food waste and present inspiring initiatives carried out around the globe to deliver practical solutions.